“If I can say the leadership is not in line with my core values, then there is no amount of money, there is no platform I wouldn’t jump off.” Stephen Curry
Earlier this week in an interview with The San Jose Mercury News Stephen Curry criticized Under Armour CEO’s Kevin Plank’s support of President Donald Trump and offered a warning that money will never replace his values.
As many may recall, it was Curry’s commitment to his personal values that led him to align himself with Under Armour over Nike. In an ESPN special, “TrueHoop Presents: How Nike lost Stephen Curry to Under Armour” it was discovered that during a pitch meeting with Nike they mispronounced his name and it became clear to Curry they did not value him for who he was. We can’t say for sure that a deal with Nike may have been more lucrative than Under Armour but for Curry it was the principle that mattered not the money. Now one of the main reasons that drove Curry to align with Under Armour has put them in the hot seat.
Regardless of the fact that this situation occurred over a political issue I commend Curry for his commitment to his values. With so much of his financial life tied to the success of Under Armour he willingly risked his reputation and relationship with the company to stand up for what he believes.
As professional athletes, artists, and influencers you have companies willing to pay you large sums of money to endorse their products. However, it’s not just your name, its your reputation. One of my favorite quotes from investing legend, Warren Buffett emphasizes how important every decision is that you make.
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
My clients and I talk a lot about their “legacy.” Not only how to pass along their wealth to the next generation but more importantly, how will they have made the world a better place. The reality is everyone leaves behind a personal legacy for others to inherit that may be positive or negative in content, and great or small in magnitude. The only questions are what will that legacy be, and how will he or she be remembered.
In Curry’s case he’s evaluating not only the money he can make but how his association with that brand will effect his legacy.
What do you want your legacy to be? Do you think your personal values need to align with the companies that pay you?